![]() This trend exploded on twitter, which only benefited Samsung’s profits due to the advertising through social media.Īn average Super Bowl ad spot is usually between $3 and $5 million dollars but Samsung spend a whopping $15 million dollars to create their superstar casted commercial. Samsung also used social media by displaying “#thenextbigthing” for people to tweet. These votes were by the viewers of the Super Bowl. This ad was voted in the top 5 category of best super bowl ad. All together these semiotics of the commercial make it “cool” to the viewer by tapping into their cultural interest. The fact that there are 4 extremely famous people in the ad, also ensures the viewers, the product is of good quality.Īlso, Seth Rogen and Paul Rudd together say “The Next Big Thing” over 6 times: Showing 2 comedian actors, who are the next big actors in the film industry, talking about the next big thing in the phone industry, which is the Samsung Galaxy. Also by adding Lebron James to the mix, the commercial can target sports lovers as well. By using Paul Rudd and Seth Rogen who are in many great comedy movies together, it enables to viewer to really enjoy the commercial just as if they were watching one of the movies they like. Most likely the target audience was males who range from the ages of 16 to 35 that enjoy comedy movies and sports. By using such widely loved actors and athlete, the company can appeal to a broad range of people. The semiotics of this commercial revolves around significant cultural moments and relevant conversations while at the same time showcasing the innovation of the Samsung Galaxy. This commercial, is geared toward the smart football fans that enjoy the humor they can see in movies, in the commercials they watch on television. Soon after they enter the business room from the lobby, former NBA MVP and basketball star LeBron James comes in with an awesome one-liner, appearing on the Samsung Tablet that Bob Odenkirk is holding, to pitch his idea. The hilarious ad starts out with Paul Rudd and Seth Rogen conversing in a lobby about who is going to be the star spokesperson for the ad campaign, but then the men soon realize that they are both there for the same part and gradually begin to verbally jab at one another. Bob Odenkirk is the client who hired Rogen and Rudd to pitch ad ideas for the Samsung Galaxy. The commercial has 3 very famous actors and 1 incredible athlete: Paul Rudd, Seth Rogen, Bob Odenkirk and LeBron James. Samsung Mobile USA – The Next Big Thing This commercial was aired during the Super Bowl in 2013, and was intended to persuade viewers that the new Samsung Galaxy Smart Phone is “The Next Big Thing”. ![]()
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